Korteweg-de Vries Institute for Mathematics

Photographer: FEB

dr. W. (Wietze) van der Aa

  • Faculty of Economics and Business
    Section Entrepreneurship & Innovation
  • Visiting address
    REC M
    Plantage Muidergracht 12  Room number: M4.15
  • Postal address:
    Postbus  15953
    1001 NL  Amsterdam
  • w.vanderaa@uva.nl
    T: 0205258620
    T: 06 249 149 29


Director - Amsterdam Centre for Service Innovation (AMSI) 
Associate Professor - Innovation Management

Research interests

Strategic Innovation Management / Innovation in Services / Entrepreneurship / Design thinking &  New business creation 

Dissertation title

Organisatorische Innovaties en Groeistrategieën van Dienstverlenende Bedrijven

Teaching activities

Current year

Theories of Entrepreneurship & Innovation (Master course Business Administration

Innovation Management (Master course Business Administration)

Design Driven Business Innovation (Master course Business Administration)

Design Driven Business Innovation - for professionals (Executive Program)

Entrepreneurship in the Services Industry (Master Entrepreneurship) 

Master Thesis projects Innovation Management 


  • den Hertog, P., van der Aa, W., & de Jong, M. W. (2010). Capabilities for managing service innovation: towards a conceptual framework. Journal of Service Management, 21(4), 490-514. DOI: 10.1108/09564231011066123  [details] 


  • Tuominen, T., & van der Aa, W. (2013). Replication of innovation in professional service firms: options for leveraging knowledge. In 22nd Nordic Academy of Management Conference: held at University of Iceland, Reykjavík, 21-24 August, 2013. Conference Proceedings Nordic Academy of Management. [details] 


  • van der Aa, W. (2011). Service business model framework and the service innovation scope. In B. van der Rhee, & L. Victorino (Eds.), Advances in service quality, innovation, and excellence: proceedings of QUIS 12, the 12th International Research Symposium on Service Excellence in Management: June 2-5, 2011, Ithaca, NY (pp. 256-265). Ithaca, NY: Cornell University, Center for Hospitality Research. [details] 


  • den Hertog, P., de Jong, M., & van der Aa, W. (2009). Managing capabilities for service innovation: towards a management framework. In B. Stauss, S. W. Brown, B. Edvarsson, & R. Johnston (Eds.), QUIS 11: moving forward with service quality: proceedings of the QUIS 11-Services Conference, June 11-14, 2009, Wolfsburg, Germany (pp. 217-226). Ingolstadt: Ingolstadt School of Management, Catholic University Eichstätt-Ingolstadt.
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  • Erasmus Universiteit
    colleges/ begeleider studenten
  • Service Strategie Enterprise
    Advies / Consultancy

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